Blumlein Associates Mock Mobile App Design
It starts with an idea, a sketch, a question, a design.
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Do the research
When the surveys came back we discovered our users wanted images. Big images, good images, but images first and foremost.
We immediately got started on sketches and wireframes and also sent out more surveys to challenge our previous assumptions. Here it shows we were going for the “bigger is better approach” while also trying to fit in AS Much information as possible.
We created two Personas, Chloe and norman. Norman was centered around the clients that may potentially download the app so of course our main persona was Chloe. An industry professional with a continuously growing reputation. She wanted a portfolio to reflect this so she could easily show clients in any situation. To keep it strong, creative, and simple.
We began with prioritizing the patterns we found in what our users were saying. One of our Hi priority user stories were:
Images for every project was a must
Attempting to solve some of their frustrations we allowed our users to take us on a journey.
That’s when the mood set in
The moodboard represents creativity and usability of an app. The images convey a sense of someone who is organized and collaborative while seeking to build lasting relationships that is represented in Chloe’s Persona. The elements and colors show simplicity allowing for Creative Problem Solving.
Styleguide
Here’s a screen from our Style guide showing some color choices. The color pallet offers a full range of colors that set the brand's identity and influences the visitors’ psychology.
